• Home
  • About
    • Our Team
    • About Catriona
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
  • Training
  • Consulting
    • Social Media
    • Content Marketing
    • Social Media Training
    • Our Clients
    • Success Stories
    • Praise
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Contact

Social Media Sydney

  • Home
  • About
    • Our Team
    • About Catriona
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
  • Training
  • Consulting
    • Social Media
    • Content Marketing
    • Social Media Training
    • Our Clients
    • Success Stories
    • Praise
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Contact

Why LinkedIn is set to become the next premium content publisher

Leave a Comment

Woman-holding-internet-smallInstead of browsing a number of news sources for the business headlines, LinkedIn should be your first port of call for daily business news.

Gone are the days when LinkedIn was considered a glorified recruitment service, or an electronic contacts platform; LinkedIn is transforming itself into a premium content publisher and aggregator for professionals.

LinkedIn’s worldwide membership of more than 230 million users means it punches way above its weight in terms of readership; well exceeding the world’s top business publications, such as The Wall Street Journal and Financial Times.

LinkedIn is carving out a niche in the marketplace for professionals searching for premium content. The main reason LinkedIn has chosen to compete in this space is to leverage the strong interest in content marketing and provide businesses with a dedicated platform to share their content.

So, how is LinkedIn driving the transition to a premium content publisher?

LinkedIn Influencers
The Influencers program includes more than 300 industry thought leaders who offer their insights and advice in articles written specifically for LinkedIn. This program includes Richard Branson, Deepak Chopra and Naomi Simson, as well as politicians, philanthropists and journalists from around the world. LinkedIn users can follow, learn from and engage directly with their favourite influencers by liking and commenting on their articles.

Interesting content from these thought leaders can then be shared via a user’s personal or company profile, or they can comment on it and quote the insights within the content they write themselves. An average Influencer post receives 24,955 views, 240 likes and 94 comments making LinkedIn a powerful publishing platform indeed. Bill Gates’ first post receiving more than one million page views in the first 48 hours after posting.

LinkedIn Today
LinkedIn Today allows users to select from ‘channels’, covering topics such as Marketing & Advertising, Social Impact, The Economy and even My Best Career Mistake.

Content on these channels comes from LinkedIn’s Influencers and aggregated new sources based on what is trending worldwide or what LinkedIn editors think users would like to read. Essentially, it is a personalised news feed.

Sponsored Posts
Going a step further, LinkedIn’s sponsored posts allow users with a company page to publish their own content directly from that page to drive leads and create deeper relationships with their connections.

Consider the value of publishing a white paper or insights into your industry directly to a select group of readers.

Specific audience segments, which may cover connections outside your company page, can be targeted using the sponsored posts. Users can also choose to promote their best performing content, creating an even greater level of engagement and return on investment.

These initiatives, combined with the volume of users on LinkedIn, makes it the largest business publishing platform – and one that is only going to get more powerful as users and their level of engagement increases.

Download our FREE Guide to Social Media Success and learn how to get ahead of your competitors and build your business using social media.

footer1

Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

 

 

Filed Under: Blogging, Social Media Tagged With: Influencers, Linkedin, Sponsored posts

Related Posts

  • 3 LinkedIn influencers you should be following3 LinkedIn influencers you should be following LinkedIn is more than just a site to list your resume and career details or to connect with those you met at […]
  • LinkedIn campaign – is your profile in the top one per cent?LinkedIn campaign – is your profile in the top one per cent? Did you receive an email from LinkedIn this week congratulating you on having one of the top one per […]
  • Tips to make your LinkedIn content more engagingTips to make your LinkedIn content more engaging With LinkedIn reaching 225 million members in its first decade, it is the largest professional network […]
« 5 simple tips on how to get retweeted
Facebook now allows posts to be edited »

Talk to us on 02 8969 6088

Contact Us Today!

Popular Posts

  • The best times to post on social media

  • How to schedule, edit, and boost and Facebook Page post

  • How to add Media on your LinkedIn Profile

  • How to engage with customers on social media

  • Social media now a main source of news

  • How LinkedIn’s new showcase pages can benefit your business

  • The power of content sharing in social media

  • How retailers can use social media to their advantage

  • How to be ethical in social media

  • Our 5 favourite Instagram accounts at the moment

Categories

  • Advertising
  • Articles
  • Blog tips
  • Blogging
  • Company Page
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Information
  • Marketing tips
  • Networking
  • News
  • Personal branding
  • PR tips
  • Public Relations
  • Resources
  • Social Media
  • Tech tips
  • Technology
  • Thought leadership
  • Twitter tips
  • Writing

Search

Need help with your Social Media? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.




Preferred method of contact:

captcha

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2018, all rights reserved
Level 1, 4 Young St, Neutral Bay NSW 2089 | P: (02) 8969 6088 | Contact Us

Privacy Policy & Disclaimers