While a personal brand may not be something you have thought into, it is something you should seriously consider if you intend to thrive in your field or with your business.
A personal brand encompasses who you are and what you stand for. It is by far your most strategic and valuable asset.
I’ve broken down the basics so that you can get started on creating a personal brand.
What is a personal brand?
Your personal branding generally speaks before you do. Tailoring your personal brand to reflect what image you want to create in the mind of your audience is a great way to build positive relationships that will prosper your business.
Who has a good personal brand?
An example of someone who has a brilliant personal brand is Oprah Winfrey.
Oprah is known for her successful talk show, empathetic nature and a list of amazing accolades that could create an article on its own. She has built a highly successful personal brand by making sure her public image embodies being herself, living her brand and making herself known.
Her brand is broadcast widely across a variety of platforms. This is where consistency is key. Whether you listen to her podcasts or follow her on twitter, Oprah’s voice stays consistent and cohesive, inline the brand she has created for herself.
So why do I need one?
If your personal brand isn’t where it should be, then your business may not be reaching its full potential. You may be a leading member of your industry but if have a weak personal brand, no one will know.
As another example, take Michelle Obama, who posted to Snapchat in her time at the Whitehouse, and has since appeared on The Late Late with James Corden to feature in its popular show ‘Karaoke Carpool’. As a powerful and influential American, Michelle’s efforts to take part in media of this nature are an extension of her own personal brand and the woman she wants people to identify her as.
How do I build my personal brand?
Be intentional When creating a personal brand, you need to be strategic when considering what you wish to create and the intent it holds. You must also consider who your audience is and how this identity will resonate with them. Your personal brand should be a genuine embodiment of who you are and what sets you apart from competitors.
Find your niche Find what you’re good at and run with it. Be very definitive about the strengths you bring to the table when presenting to your audience. Focus on attributes central to your personal brand to create a clear identity as this is more likely to capture interest and engage with audiences.
Get your brand out there Connect with your audiences and expand you network. This can be as easy as attending relevant events relevant, starting a blog or creating a LinkedIn. Knowing who your audience is important as this will come to dictate the channels you utilise to get your image into the public.
Want to learn how to craft the perfect personal brand? Download this free Personal Branding Action Sheet:
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.