Recently there have been significant changes in popular social media platforms Facebook and Twitter, all for the purpose of making social media easier to use, more interactive, and to keep up with advancing technology.
Firstly, let’s see what’s new with Facebook.
As you may have noticed on your Facebook feed, instead of just the ‘thumbs up’ there are now five more reaction features.
You can now show:
- Your love
- If you thought the post was funny
- If you were shocked
Having a reaction button will most likely see a fall in ‘comments’ and therefore qualitative engagement. People will be able to express their feelings through the reactions without having to spend time writing a comment. However, it will now be easier to measure the ‘reaction’ that people had to your posts, and could boost the overall engagement.
Having a sad or angry ‘reaction’ could also mean it will be much easier for people to be negative on posts.
Facebook video going Live
The new Facebook Live Video feature allows users to broadcast a live video stream. This can be viewed by friends, ‘friends of friends’ and the public enabling real time stream of comments available to all viewers.
This feature gives you the ability to let your friends know what you are up to at real time and keep them up to date with your life and activities. Businesses can also benefit as Live Video offers opportunities to engage in more exposure globally, keeping people up to date with the business’ news and events. The Live Video feature will prioritise live videos on people’s homepages, which if used correctly, can help businesses gain publicity.
New tools for Not-For-Profits
Facebook has also introduced a number of new tools for non-profit (NFP) organisations, which will make it easier for fundraising. NFPs can now tell their campaign story, rally supporters, collect donations and visibly track progress. To help increase donations, the ‘Donate’ button has been improved and is now available on pages and posts, enabling users to donate directly from their news feed.
Those are the Facebook updates, but what’s new with Twitter?
Twitter has installed a trending ‘moments’ feature. The feature enables users to find the best of Twitter on one simple page. Moments provides a constant stream of what is trending now and you can adjust your settings to discover more of the subjects you like to follow, for example, sports, entertainment and politics.
Another new feature to Twitter is its GIF inventory. With over 100 million GIFs being sent last year Twitter produced its own library where you can search for the GIF that satisfies your tweet or direct message. The new GIF library can enrich conversations and comments to make for a more engaging Twitter experience.
What do you think about the new social media updates? Let us know in the comments below.
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