For the first time since early in its development, Twitter is tweaking its iconic 140 character limit.
Twitter will remove links and images as counting towards the 140 character limit, as well as not counting usernames, for example @CatrionaPollard, which will give users more flexibility with the length of their posts.
Much like with other recent social media platform changes, these new posting rules will give your business better interaction with your customers, and allow you to improve the content of your posts.
More room to talk about your product
Links, even when shortened by Twitter, can amount to a considerable 23 characters. Also, you will be able to post as many usernames as you like.
By removing this penalty to your posts, your business can further emphasise your content and what you’re linking to, and provide a valuable boost to your content. Make use of this increased word limit to get your message out there.
There’s no excuse not to enhance your posts
In the past, adding images and links has cut into valuable characters your business may have needed to articulate its messages and engage with its users.
With these changes, consider adding engaging images and links to your posts, as they won’t count towards your character limit. Creating exciting visual content can be the key to attracting users who are browsing their feed, and can cut through the noise.
This will provide a boost in visibility to your business.
Similarly, linking to other social media platforms or engaging content on your own website now couldn’t be easier. Attracting your followers on other platforms can create a stronger online presence for your business that can equate to more engagement and visibility.
Emphasise user engagement
User engagement is where Twitter shines, and emphasising this part of your social media strategy can have direct benefits for your business.
Hashtags are the key to getting your business out there on Twitter, and these changes to character count allow you to use more of them. Consider adding one or two new hashtags that emphasise your brand or product to your posts. These will help customers find your content, and encourage engagement.
Responding to customer feedback and questions, engaging with followers and asking questions not only gives your social media presence a personality, but will improve your customers’ perception of your business. These new changes will allow more room to tag other users and engage more robustly with your followers.
Don’t forget that while these new changes can have tangible benefits for your business, it’s best to have a strong social media strategy. Your business can best make use of these new character limits by working them into your existing strategy, and finding what works for you.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.