On 3 November 2015 Twitter issued a new development and changed from stars for ‘favourites’ to hearts for ‘likes’.
This change has come at a coincidental time with Facebook introducing new ‘emojis’ to describe more detailed opinions on Facebook alongside its iconic thumbs up ‘Like’.
Twitter product manager, Akarshan Kumarhas commented that the company “wants to make Twitter easier and more rewarding to use”. Twitter recognised that “the star could be confusing, especially to new comers”.
This move brings Twitter in line with other social media platforms already using a heart icon to demonstrate likes, for instance, Instagram.
However, not everyone is a fan of Twitter’s new hearts. Mashable’s Lance Ulanoff reported he will now be referring to Tuesday, 3 November as “Black Heart Tuesday” the day Twitter replaced the star icon to hearts.
So what does this change mean for businesses?
It means there is more consistency across different social media platforms in terms of how your audiences engage with your content.
The negativity from this new development could be sourced from reluctance to change; however it was only a few years the ‘favourite’ star was introduced as a way to bookmark interesting content. It grew to become much more like Facebook’s like function.
It will be interesting to see how users take to Twitter’s new hearts.
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