When it comes to the etiquette of Twitter, it is crucial to reflect on who is seeing your tweets, and who you are communicating with. It’s important to think about your grammar and how you come across particularly if you are representing a business or organisation.
Social Media Today discusses some essential principles for businesses and individuals to follow on Twitter.
Use correct spelling
Tweets are only 140 characters, so choose your words carefully and precisely. You should take into consideration your audience and who sees your interactions. Stick to one key message in each tweet.
Tip: Triple check spelling and grammar.
What you tweet is how your followers will come to learn about you and your organisation. Think about your tone of voice, and always be polite and professional. Your tweets will help how people perceive you, so think about your brand’s key messages.
Tip: Compose tweets you wish others will retweet.
Twitter is used to communicate content from your organisation so it is vital to use the correct link: “title + link + hashtag.” Using sites such as ‘bit.ly’ will help you to have more characters and name your article articulately. Hashtags will help promote your brand’s selling points.
Tip: Encourage others to retweet by keeping your tweets specific and below 140 characters.
Sharing and retweeting on Twitter
When retweeting, it is important to ensure the title and link is accurate. In addition if you are tweeting directly from a page on the internet, you should find the name of the Twitter account and acknowledge the author, for example @username. End the tweet with relevant hashtags.
There are two ways to retweet on Twitter. The first is simply clicking the “Retweet” button which won’t allow for any editing. Promoting others can encourage them to retweet your own communications.
The second way to retweet is to copy and insert the tweet “RT @username” which will keep your followers on your page instead of switching to the other user.
Tip: Including the name of the author and media outlet ensures intellectual property and also your visibility. By adding the @username, you are informing them of your use of content.
How often you tweet is up to you. For an organisation it often helps to have scheduled tweets so your presence remains frequent.
Tip: We suggest a minimum of four times a day.
Do you have any tips on social media etiquette?
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