With LinkedIn reaching 225 million members in its first decade, it is the largest professional network worldwide.
This powerful social media platform provides a great opportunity for businesses to establish expertise and thought leadership and engage their target audience.
Through sharing great content, businesses can become thought leaders in their space amongst a network of relevant and engaged professionals.
Social Media Today has offered some great tips on how to create engaging, relevant and shareable content on LinkedIn.
Make content industry specific
Target your content to the relevant industry. What information are people in the industry looking for? What problems are they trying to solve?
Your content should provide value to your target audience by helping them tackle the issues in their industry. It is essential to think of your target market when you’re planning, creating and promoting your content.
Take the time to identify and define your niche area of expertise within the industry. Brainstorm a range of creative angles you can take on your topics.
Many businesses now have a selection of good quality content to share such as articles, videos or reports. LinkedIn is a great place to share this content with prospective customers who frequently turn to LinkedIn for professional content.
If you are unable to create your own content, consider using a curation method, which focuses on collating industry relevant content from around the web. Contribute your own perspective on the topic, provide a preview of the post and attribute the work.
Include an image
Social networks continue to thrive on visual content, and using visuals can be the deciding factor in whether your content attracts engagement or is shared.
When sharing an article in either a LinkedIn group or on your own profile, an image will automatically be featured from the post. This image is a good way to visually engage your readers, and increase their likelihood of sharing the content.
Generate a call to action
A compelling call to action can increase the response to your post by 30- 50 per cent or more according to Social Rabbit. A call to action urges the reader to do something, in this case to read on. Remember to include a call to action at the end of each of your LinkedIn posts which explains to the reader why they should read on.
Don’t be spammy
It is important you share your content on LinkedIn in a thoughtful and strategic way. When posting, offer more than self-promotion, think about commenting on an article related to your industry, or offering your opinion on some related guest content. The more opportunity you have to share your opinion, the more interested your target audience will be.
Read the full article here.
- 5 tips on how to connect with new leads on LinkedIn
- Why LinkedIn is set to become the next premium content publisher
- What are the benefits of LinkedIn sponsored updates for your business?
- Why contributing to LinkedIn groups is good for your business
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.