Slideshare has been named as one of the biggest opportunities for business-to-business content marketing with the platform attracting over 60 million unique visitors each month.
Slideshare is essentially a social media platform which allows you to post content in the form of a presentation.
Creating a Slideshare account for your business is a great way to increase your online profile. One reason for this is Google tends to rank Slideshare presentations above blog articles, news stories and occasionally, YouTube videos.
It can also help you:
- Find a business audience and engage with professionals interested in your subject matter.
- Increase traffic back to your website or blog.
- Increase you and your business’ reputation as a source of information and as a thought leader.
This has the ability to impact your business’ performance through better visibility, lead generation and an increase in sales.
Here are some tips to help improve your Slideshare presentation.
Plan your title slide
It is important to think about what the thumbnail of your Slideshare presentation will look like when deciding on the title and image of your presentation. Both need to be simple and large enough to be understood in a thumbnail format.
Choose an eye-catching, colourful image for your presentation’s first page. Take the time to think about what your audience would be interested in – would they be more interested in seeing your company logo or an eye catching image?
The title you choose for your presentation is extremely important as it is what makes your presentation searchable. Ensure to include words that are relevant to your subject matters. Phrases such as, ‘How to’, ‘5 steps’ and ‘Top tips’ can help seduce people into clicking on your presentation.
Make the most of tags
Tap into hashtags that are trending on social media to increase the reach of your Slideshare presentation. Slideshare allows you to include up to 20 tags related to your subject matter, which can help make your presentation easily searchable.
Links can help to increase the SEO of your Slideshare presentation as Google is designed to place pages with more links higher up in search results than those without links. Think about including a ‘further reading’ slide at the end of your presentation with related articles.
Slideshare allows you to insert live links into your presentation. Take advantage of this by placing URLs into your presentation that lead to your business’ website, blog or social media channels. If the aim of your presentation is to get traffic from Slideshare to your blog for example, you can insert the URL of your homepage in your call to action.
Separate your information into consumable bites
Slideshare presentations need to move quickly and you need to ensure the reader is kept interested and engaged. The most effective presentations are when the user can figure out the main theme of the slide in less than three seconds. Often Slideshare presentations that go viral are full of ‘fluffy’ content that successfully captured the audience’s attention.
Think about what you want your audience to remember after your presentation. Brainstorm the three most critical things you want to get across and think about the simplest way to do this.
Creating a clear and linear structure is the best way to make your content readable and increase user engagement. An ideal structure for example, is to put your presentation in the form of a list or story.
Increase your imagery
Slideshare is a very visual platform – meaning it is important to keep text to a minimum. Spend some time figuring out what the main point of each slide is and express this in as few words as possible.
The content of your presentation is most effective when combined with large, vibrant and engaging images that emphasises the point you are trying to make on each slide.
Consider using infographics to help deliver information in a visual format.
Increase the reach of your presentation
Once you have uploaded your Slideshare presentation, it’s time to promote it. Share it on your business’ social media channels to increase the number of views it receives.
Slideshare itself has boxes on their homepage for presentations that are trending on Facebook, Twitter and LinkedIn. By posting and tweeting about your latest Slideshare presentation you can gain more views and increase the chance of it being featured on Slideshare’s homepage- which as mentioned previously gets over 60 million unique views a month.
To increase the visibility and exposure of your presentations, Slideshare provides users with the option to embed files on a business’ website or blog. Doing this is an excellent way of sharing your content to a wider target audience.
Slideshare is a great way to share content, including presentations, slides, images and videos. With its huge SEO power, it is important to take some time and decide on how to include the platform into your business’ marketing strategy.
Sydney Social Media Agency, CP Communications provides specialist social media strategies as well as traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au or download our free Social Media eBook http://bitly.com/12GEP or
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.