LinkedIn is a powerful tool for professional networking. It’s become more so in the past few years with LinkedIn extending its search capabilities.
Now you can search for particular people in specific roles, industries and locations to connect with so you can build and engage with a more relevant pool of business contacts.
The number one thing most people neglect when using LinkedIn is to have a completed profile. According to LinkedIn, a ‘completed’ profile will appear in search results 40 times more than the average LinkedIn profile.
An easy but very effective tactic to achieve this is to ensure you have filled out as many fields as possible and you are regularly reviewing your LinkedIn profile.
Business Insider has provided some great tips on how to optimise your LinkedIn profile.
Upload a profile picture
Often it is easier for people to remember faces over names, so it is important to include a headshot of yourself on your LinkedIn profile so you are clearly recognisable.
When choosing a photo, keep it simple and recent to present a personable, pleasant and professional appearance.
To display the best quality photo and get the fastest load time for your page, upload a jpg, gif or png photo sized at 200 x 200 pixels.
Write a headline
LinkedIn headlines display below your name, on a search results pages, and on every connect request and inbox you send.
The way you craft your headline can increase your chances of being easily found by potential clients.
It is a good idea to avoid just listing your official job title but also include descriptive keywords to better optimise your page for search results.
You may consider using keywords to reflect your expertise, service, industry or key marketing messages. But remember you only have 120 characters!
Include a summary
The summary section is a great opportunity to tell potential clients who you are and how you can solve their problem.
Use this section to share your expertise, information on your product or service, a brief company description or motto and a call to action such as “Please contact me to discuss…”.
Promote your experience
List your current and previous employment to show your development throughout your professional career and promote your expertise and skill set.
Each listing should include your job title, the company name, location, start and finish dates and a brief description of your responsibilities and accomplishments. At very minimum you should include your current role and at least two past roles.
Join groups and associations
LinkedIn allows you to join up to 50 groups at any one time. So it is important you take advantage of this by finding and joining as many well-managed groups as you can that are relevant to your industry or expertise.
Joining and showing value in groups such as posting relevant discussions will position you as a thought leader and influencer within your industry and expertise.
Ask for recommendations
Recommendations are used in the same way we use testimonials. Asking past or present clients, bosses, mentors or colleagues to make a recommendation on your LinkedIn profile builds your credibility through third-party endorsement.
It is a good idea to ask your peers to highlight one skill, accomplishment or experience when writing a recommendation for you.
By making these tweaks to your LinkedIn profile you will be able to build your client database and establish your expertise within your industry.
Read the full article here.
Sydney Social Media Agency, CP Communications provides specialist social media strategies as well as traditional and online PR strategies that get amazing results. Contact us today. For more information see www.cpcommunications.com.au.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.