The beauty of online content is that it can be shared freely across social networking platforms and websites. Sharing content enables you to establish your expertise and thought leadership by engaging directly with the target audience.
For businesses and thought leaders, publishing content on social media is important as it can assist in building a good reputation, establish trust and attract a wider audience. It is relatively easy to publish content online, however, ensuring the content you create is shared can be a harder task.
Here are some tips on how to increase the chances your content will be shared online.
It is important to be original and make your content as interesting, brief, relevant and as focused to your target audience as possible. Promoting content that is useful to your audience is more likely to result in the content being read and shared online.
Here are some content ideas to help appeal to your target audience:
- How-to ideas where you discuss a step-by-step system.
- Quotes that offer inspiration and motivation.
- Tips to help your readers with a common problem.
- Checklists that simplify tasks and action steps.
Don’t be afraid to add personality to your content. People are more likely to engage and interact with a business that feels like a friend, particularly on social media. Consider the tone of voice being used in your content to ensure it sounds like a person rather than a business. Try using words such as “we” and “us” rather than “the company”, this will help make your audience more at ease.
Good content doesn’t always need to be entertaining. It can create an emotional response from the audience such as laughter, cringing or crying which will cause an eager interest to read more and potentially share the content with their network.
Create a strong opening line
A catchy headline will draw people to your content and increase the likelihood it being read and shared. The headline and first sentence in your content is your chance to be entertaining and interesting, and your only chance to draw in the reader. If you haven’t caught their attention in the first two seconds, you’re not going to get it.
There has been a noticeable shift to visual content on social media sites. The images you post on social media can help to tell your business’ story and share a message. Posting regular, candid photos is an excellent way to do this and everyone loves behind-the-scenes footage.
Social media platforms, particularly Facebook and Twitter, have redesigned their news algorithms to place more emphasis on visuals and showcase images. Photos on Facebook, for example, generate 53% more likes than a text based post. This means if you are posting links solely featuring written text, it is harder to reach your audience or have the content shared.
Connecting with your audience online is a great way to increase your profile and level of engagement and feedback. By creating content using the above tips, it is more likely your content will be shared with your audience and will increase opportunities to connect with a wider audience.
Did you find these tips helpful? Have you got any good tips for getting your content shared online? Let us know in the comments below.
If you are interested in creating content for social media you might like 4 ways to make your content go further, Tips to make your LinkedIn content more engaging or how to engage with customers on social media.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.