One of the most important factors for your business’ success is the positive perception of your brand in the mind of your customers. And an effective ways to create a positive perception of your brand is to tell your stories is through a blog.
Blogging allows you to differentiate yourself from your competitors. When you write blogs about your brand and associated stories, you create a unique impression that remains with readers and help makes your brand memorable.
Consumers expect blogs to share valuable content and to enrich their lives in some way – if yours doesn’t, readers won’t feel the need to return.
This is an approach that we have tried to take with our blog, Public Relations Sydney, and it has paid off. At the beginning of 2017, we were announced as one of the best business blogs by SmartCompany.
It is clear that blogging is a powerful tool when it comes to conveying a message to your audience and building a certain image. In order to help, we have listed 5 of our favourite blogs that might assist businesses (and entrepreneurs) as they venture into the world of blogging.
Cos Fast Facts
COS Fast Facts is a blog dedicated to providing Australian businesses with news, information and resources related to the office. The blog publishes ideas and advice that revolves around using products to improve business.
The blog, produced by office supplies giant, COS, is an excellent example of a business that knows how to portray itself as a company that wants to be of help to its customers. The blog features articles devoted to improving the workplace, while also highlighting nifty ideas for individuals to take advantage of at home.
In this business blog, CEO HQ, thought leader Caroline Kennedy, shares articles about business management, along with insights and tips to help you learn, prosper and grow. It focuses on all things business and growth.
Caroline’s blog is a good example of sharing your expertise and stories to establish credibility and knowhow. It helps to profile her as an expert, which helps her to them sell her services.
Danielle Laporte is a bestselling author, as well as a celebrated inspirational speaker, entrepreneur and blogger. Identified as one of Forbes “Top 100 Websites for Women”, DanielleLaporte.com receives millions of visitors per month, with many individuals seeking out Danielle’s daily #Truthbomb posts.
She has a unique take on storytelling and her style of blogging is irreverent, motivating, up front and authentic. Her posts can equally suit entrepreneurs, career-minded professional and those wanting to live a more in tune life.
Nina Hendy is an Australian freelance business journalist and wordsmith and the founder of the Freelance Collective, which is an online community of Australian freelance creatives. Like many successful entrepreneurs, Nina also has her own blog site. Nina’s blog focuses on a variety of subjects, some of which include freelance journalism, various aspects of business management, and her own personal life.
Businesses and entrepreneurs can also take a similar approach by providing varied content across their blog in order to engage with a variety of different people. For example, a business might dedicate one of their weekly blogs to an advice column written by the CEO, while on another day they might upload a blog showcasing a new selection of products.
Sometimes, developing a piece of blog content that appeals to the masses isn’t entirely necessary. Instead, it might be smarter to target a smaller group of individuals that you know are going to want to see what you have produced.
This is the case for Contemporary Basketry, a blog that is purely dedicated to sharing concepts, forms, materials, techniques and processes that are related to basketry in some fashion.
Carol Eckert’s Contemporary Basketry is the perfect example of a blog that knows its audience. It has a small, but dedicated audience of individuals that look forward to the next spotlight on a new piece of work.
Businesses and entrepreneurs should look towards building their own dedicated audience of readers with their blogs by developing engaging content that keeps them coming back for more.
It is clear that businesses and entrepreneurs have a lot to consider when developing their own platform for blogging. However, as the previous examples show, a lot can be learned by analysing the way in which other blogs function. This allows businesses and entrepreneurs to be better prepared for when they start blogging online as they are aware of what works, and they can develop their own take in order to set themselves apart. This can in turn be used to develop a positive perception of their brand.
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.