Social media is a great communication tool that can help businesses connect and promote their brands with their customers all over the world. The potential to share content online is far more powerful than many people realise.
A new study by RadiumOne has revealed that businesses should be targeting consumers the moment they share social content online as that is when they are at their most receptive to advertising.
The study stated that social media sharing releases a natural “drug” called dopamine which stimulates a “heightened state of desire” normally associated with sex, food and exercise. It also concluded that adverts served during social sharing will deliver improved results for businesses.
So why not harness the power of emotion through social media sharing?
Sharing content on social media platforms can help boost your brand and visibility. Here are three tips to help make your content sharable for your business online.
It is important to be original and make your content as interesting, brief, relevant and as focused to your target audience as possible. Promoting content that is useful to your audience is more likely to result in the content being read and shared online.
Some content ideas to help appeal to your target audience are:
• How-to ideas where you discuss a step-by-step system.
• Quotes that offer inspiration and motivation.
• Tips to help your readers with a common problem.
• Checklists that simplify tasks and action steps.
Don’t be afraid to add personality to your content. People are more likely to engage and interact with a business that feels like a friend, particularly on social media. Consider the tone of voice being used in your content to ensure it sounds like a person rather than a business. Try using words such as “we” and “us” rather than “the company”, this will help make your audience more at ease.
There has been a noticeable shift to visual content on social media sites. Social media platforms, particularly Facebook and Twitter, have redesigned their news algorithms to place more emphasis on visuals and showcase images. Photos on Facebook, for example, generate 53% more likes than a text based post. This means if you are posting links solely featuring written text, it is harder to reach your audience or have the content shared.
By being able to engage with your audience, you can increase the chances of having your content shared. Use these tips above to promote your brand, establish trust and attract a wider audience online.
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.