Technology has changed just about every part of our everyday lives. Back when print media, television and radio broadcasting dominated the media realm, entrepreneurs saw savvy public relations as a master in the art of pitching story ideas to the media.
We hear it all the time: the media landscape has become an ever-changing and spontaneous technological world. From the 280-character limit on Twitter to a hyper paced news cycle, many think storytelling doesn’t matter in PR anymore.
However, this new media landscape allows us different ways to tell our stories, and knowing how to tell a story has never been more important.
Share your story
To really work though, storytelling must be done in a way that is authentic. It may even require you to be vulnerable and share your challenges and failures. This type of storytelling is intensely brave and powerful.
When you start authentically telling your stories and sharing your expertise with the motivation to help others, you will be amazed with the emotional connection that you start building with people and the relationships you start developing because you are positively impacting their lives.
Everyone loves a good story
Everyone, journalists included, loves to hear about the entrepreneur’s story – which closely resembles the classic ‘Hero’s Journey’ we see in so many movies. Don’t think it applies to your own life or business? It does.
First, we are called to adventure. Then (as you well know), we meet challenges and obstacles along our way. Then we achieve—we find what we were looking for. But it’s never quite that simple; we face more adversity.
And finally, we “return.” That may not mean that we go back to our hometowns, as is the case with many hero stories. It means that we build on our successes, share our insights with others, or start another adventure.
Stories can hit the hearts of millions
The more your stories resonate with people, the more likely they will be remembered and shared. You may be thinking – I have no stories to tell. I work, come home, feed the kids, maybe try to get to the gym. I do what I do, and it isn’t interesting.
You are so wrong.
Every single person has a story to tell – in fact most of us have many stories to tell. The most powerful entrepreneur stories are about passion and transformation – which is something that everyone can relate to.
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.