As part of its constant effort to show appealing content, Facebook has announced it is planning to change its news feed algorithm to prioritise content posted by the friends and family of its users.
This means that content posted by publishers and businesses will show up less prominently in news feeds: this includes links, videos, live videos and photos.
Facebook has said this will likely result in a drop in reach and referral traffic for businesses whose audience largely sees their content come through posts made by their official Facebook page.
Facebook has stated that if referral traffic is instead mostly coming from people sharing, commenting and liking posts, businesses will be less affected.
As these changes are expected to roll out within the coming weeks, it is important for businesses to refine their content and stay on top of Facebook’s algorithm changes. Implementing these simple tips can help businesses avoid a loss in traffic.
Dry content is no longer enough for Facebook. Prioritise interacting with users, including commenting and liking posts, starting discussions in comments, and creating content that encourages users to interact with you. This can include contests, posts that encourage people to tag their friends, and incentives for customers who post about your business on their own page. By doing this, your business can build relationships with users, which will in turn push your business into other user’s news feeds.
Send people to your Facebook page
As these changes are expected to encourage official page posts to fly under the radar, consider directing followers from your other social media accounts across to your Facebook page. This can encourage views and further interaction on posts that might otherwise stay hidden due to algorithm changes, but can also make users aware of your other social media accounts they can follow.
As Facebook continuously updates its algorithm in future, it’s important for businesses not to become too complacent about their social media strategy. Continue to invest in your social media platforms, and avoid falling into traps such as unengaging content and one-way conversations. Continuing to prioritise social media will encourage your business growth into the future.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.