Twitter is not 140 characters, it’s 140+140+140+140… Storytelling.
This is a very Twitter way of saying that you need to see Twitter as a platform to share your story – whether it be personal or business. It’s common to hear someone who doesn’t tweet claiming ‘I don’t want to know what someone ate for breakfast…I don’t care.’
But if you follow the person over a period of time that “What I ate for breakfast” tweet is woven into the story of their life. Just as you follow a business Twitter account, you share their day including staff events, new clients, interesting articles and so on.
It reveals the human face to a company and raises their profile as a business that interacts with their customers, sharing information and being right there when someone has a question about their products or services.
It is through these stories you form relationships with people.
People choose to tell their stories on Twitter for different reasons, for instance a celebrity may use Twitter to bypass the paparazzi and take control of the story being told. For others, it’s an opportunity to network for friendships, business and career opportunities.
Yes, occasionally this may include a mention of the delicious pancakes drizzled in maple syrup and topped with strawberries they ate on Sunday morning, but by piecing together their story, 140 characters, plus 140 characters you can start to see the sort of person they are, how they like to spend their time and where their interests lie.
In the true spirit of social media, if they said something that interests you, you might re-tweet their message or reply to them and so the conversation begins.
It is this collection of stories that makes the Twitter-sphere an interesting place to be.
So…what’s your story?
A few tips:
Create a personality
If your tweets come across as marketing ploys or if they are really promotional, followers will see straight through you. If you display an honest and interesting personality, followers will recognise that there is a real person behind your tweets.
Hold two-way communication
When people follow you, follow them back and engage with them. You can tweet questions or interesting ideas that encourages a response from your followers. You can also tweet about events taking place in your office or events your staff may be involved in. Show that you’re listening to others by re-tweeting relevant tweets and replying to people.
Tell a story
Decide what your business wants to communicate through Twitter. Messages do not all need to be specific to your company, followers will find respect your business more if you tweet about news and events within your specific industry.
The most valuable tweets are those that that share information about your field and offer comments on topical issues. This will build your credibility and encourage trust between your business and your followers.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.