Why should you use humour on social media? The old saying goes ‘Laughter is the best medicine’ and it’s true. Laughter is a universal language and we use laughter to express our enjoyment or agreement with a certain situation. Humour is also a form of communication that bridges the gap between various languages, cultures, ages and demographics.
If you’re a business that has been using Facebook to connect with your potential customers and clients, it is likely you have noticed a significant drop in the reach of your Facebook business page. Business owners across the world are throwing their hands up in the air with frustration as Facebook has decreased the reach of business […]
There has been a noticeable shift to visual social media online. The emergence and power of visual platforms such as Pinterest and Instagram have highlighted that businesses need to start thinking visually if they want to engage with their audience. Social media platforms, particularly Facebook and Twitter, have redesigned their news algorithms to place more […]
Slideshare has been named as one of the biggest opportunities for business-to-business content marketing with the platform attracting over 60 million unique visitors each month. Slideshare is essentially a social media platform which allows you to post content in the form of a presentation. Creating a Slideshare account for your business is a great way […]
New social media platforms are constantly emerging; creating opportunities for businesses to communicate with their customers in innovative ways. One of the latest platforms growing in popularity at a rapid rate is Snapchat, a mobile application which is logging over 400 million messages every day. Particularly popular with the 13-25 year old demographic, Snapchat allows […]
The latest change to Facebook’s newsfeed algorithm will help brands achieve greater reach; connecting with not just their immediate audience but to users outside of their network. When a Page tags another Page, whether it is another brand, organisation, product or public figure, Facebook will now show the post to a selection of people who […]