While a personal brand may not be something you have thought into, it is something you should seriously consider if you intend to thrive in your field or with your business. A personal brand encompasses who you are and what you stand for. It is by far your most strategic and valuable asset. I’ve broken […]
Your career is essentially your business. You need to plan, and actively manage your career. You can do this by getting yourself noticed, being easily found and making connections. You and you alone are responsible for your personal brand and career advancement. Making yourself a brand is easily achievable with social media. Here are my tips […]
Why should you use humour on social media? The old saying goes ‘Laughter is the best medicine’ and it’s true. Laughter is a universal language and we use laughter to express our enjoyment or agreement with a certain situation. Humour is also a form of communication that bridges the gap between various languages, cultures, ages and demographics.
If you’re a business that has been using Facebook to connect with your potential customers and clients, it is likely you have noticed a significant drop in the reach of your Facebook business page. Business owners across the world are throwing their hands up in the air with frustration as Facebook has decreased the reach of business […]
There has been a noticeable shift to visual social media online. The emergence and power of visual platforms such as Pinterest and Instagram have highlighted that businesses need to start thinking visually if they want to engage with their audience. Social media platforms, particularly Facebook and Twitter, have redesigned their news algorithms to place more […]
Slideshare has been named as one of the biggest opportunities for business-to-business content marketing with the platform attracting over 60 million unique visitors each month. Slideshare is essentially a social media platform which allows you to post content in the form of a presentation. Creating a Slideshare account for your business is a great way […]