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  • Home
  • About
    • Our Team
    • About Catriona
    • CP Communications in the Media
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4 tips to help you spot ‘fake news’

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4 tips to help you spot ‘fake news’In an age where ‘click bait’ and ‘fake news’ prevails on social media, it can be hard to distinguish between fact and fiction. While fake news has long been in circulation, the rapid evolution of how we consume information has propelled its prevalence. With illegitimate new stories going viral through grabby headlines and misleading content, […]

Filed Under: In the news, Social Media Tagged With: Catriona Pollard, fake news, headlines, journalist, media, news, social media

Why you need a positive Personal Brand and how to create a strong one

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Why you need a positive Personal Brand and how to create a strong oneWhile a personal brand may not be something you have thought into, it is something you should seriously consider if you intend to thrive in your field or with your business. A personal brand encompasses who you are and what you stand for. It is by far your most strategic and valuable asset. I’ve broken […]

Filed Under: Blog tips, Blogging, Marketing tips, Personal branding, PR tips, Social Media Tagged With: achieve social media goals, brand image, brand voice, Defining, marketing, personal brand, public relations, social media, Social Media Sydney, tips

10 tips for using social media to find your dream career

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10 tips for using social media to find your dream careerYour career is essentially your business. You need to plan, and actively manage your career. You can do this by getting yourself noticed, being easily found and making connections. You and you alone are responsible for your personal brand and career advancement. Making yourself a brand is easily achievable with social media. Here are my tips […]

Filed Under: PR tips, Social Media Tagged With: Catriona Pollard, CP Communications, from unknown to expert, social media, Social Media Sydney, tips

3 tips for better networking

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3 tips for better networkingLately, I’ve been thinking a lot about the power of networking and how building strong connections can have dramatic advantages for your professional and personal life. I was lucky enough to attend the most recent rendition of an event called “The Gathering”. Sounds like an ancient druid meet up, but no. It’s actually a traditional […]

Filed Under: Networking, Social Media Tagged With: Catriona Pollard, connections, from unknown to expert, Networking, social media

Taking a break from digital

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Taking a break from digital  Like many others, you’re probably using social media on a regular basis throughout your day. But have you ever felt like you need to step away for a bit? Contrary to what some might believe, it’s totally normal to disengage from social media and other aspects of the internet to clear your head. Whether […]

Filed Under: Social Media Tagged With: break, digital, digital fatigue, internet, relax, social media, social media break, time management

How you can provide excellent customer service on social media

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How you can provide excellent customer service on social mediaAs social media platforms continue to grow in both number and size, engaging with consumers and giving great online customer service has become a vital aspect for businesses. There are also numerous benefits that come with providing good customer service on social media. Firstly, it opens up a new door for your business to receive […]

Filed Under: Social Media, Technology Tagged With: customer service, engagement, reputation, social media

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