Social Media Sydney

Why your business shouldn’t be afraid of sharing its values and opinions about social issues on social media

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Sharing your opinions and values about social issues on social media as a business may seem daunting for various reasons like potential backlash, negative comments and personal fear of expressing yourself on such a public platform. Whilst all these are valid fears, using your voice for good shouldn’t be something to be afraid of. Think […]

5 business leaders with personal brands to admire

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If a business is a collection of body parts working in unison, then the leader of that business is definitely the face. It is no surprise that some of the most well known and most profitable businesses have leaders who are admired and in the spotlight for the right reasons and have incredible personal brands. […]

3 tips for the perfect social media bio

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On social media, your bio is a vital element of your professional reputation. Your bio doesn’t just showcase your qualifications and experience, it serves as an introduction to who you are, what you’re an expert in, and what people should think of when they hear your name. Developing a bio that promotes your personal brand […]

What Taylor Swift can teach you about personal branding on social media

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Taylor Swift is the master of the personal brand, particularly on social media. She cleverly uses her social media profiles – Twitter, Facebook, Instgram, YouTube and Tumblr – to showcase her unique brand that portrays her as open, genuine, caring and passionate about causes close to her heart – like aspiring music artists. Nearly everything […]

How to build an online profile that leads to new opportunities

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What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their company website, blog and maybe even their Facebook profile and Twitter account. A quick online search of someone can tell you a lot of information and savvy business professionals and entrepreneurs […]