Sharing your opinions and values about social issues on social media as a business may seem daunting for various reasons like potential backlash, negative comments and personal fear of expressing yourself on such a public platform. Whilst all these are valid fears, using your voice for good shouldn’t be something to be afraid of. Think […]
Why should you use humour on social media? The old saying goes ‘Laughter is the best medicine’ and it’s true. Laughter is a universal language and we use laughter to express our enjoyment or agreement with a certain situation. Humour is also a form of communication that bridges the gap between various languages, cultures, ages and demographics.
If you’re a business that has been using Facebook to connect with your potential customers and clients, it is likely you have noticed a significant drop in the reach of your Facebook business page. Business owners across the world are throwing their hands up in the air with frustration as Facebook has decreased the reach of business […]
Pinterest, the social media platform where you can create online bulletin boards and ‘pin’ your favourite images to it, has grown steadily in popularity. Pinterest is a great platform for businesses that have a very visual product or service as they can share images with their target audience. Businesses which have a small number of […]
Many businesses just don’t have the time or experience to manage their own social media accounts. Businesses can enlist the help of a PR or social media agency to create their strategy, monitor their accounts and post on their behalf. When finding the right social media agency it’s important to ask valuable questions to determine […]
Cutting through the noise on social media and gaining a share of your customers’ attention can be a difficult task. The effectiveness of your social media channels, and the extent to which you are getting a return on investment for the time and energy invested, relies on the extent to which customers are engaging with […]