Since its release in 2010, Instagram has grown to become one of the largest social media networks available. With over 750 million unique users, Instagram has developed a user base that contains individuals that span a variety of age groups, backgrounds, and industries.
As an application dedicated to videos and images, Instagram allows users to create, post and share content with followers, and a larger audience through the use of hashtags and connecting to other social networks. Additionally, Instagram allows users to share real-time moments as they are occurring with the recently added live video feature.
Instagram provides the perfect opportunity for its users to share engaging content in meaningful ways. One such example is that of our very own Catriona Pollard.
There are millions of unique Instagram accounts that share great content consistently, here are our top five favourite Instagram accounts of the moment.
CD Studios Perth
Photography and drone technology fanatics will find CDStudiosPerth to be a fitting profile to check out. Based in Western Australia, this Instagram account focuses on capturing beautiful locales in Western Australia, while also sneaking in some shots from their travels around the globe.
This account features a variety of subjects, including scenic ocean and beach shots, stunning wildlife images, and some of the world’s most famous landmarks, including the Sydney Opera House.
CD Studios has created a page that feels personal. Followers are able to engage with the content in a meaningful way. They might have visited one of these locations in the past, and seeing an image could reignite fond memories. Alternatively, coming across artistic depictions of locations could provide future travel inspiration for followers.
One could argue that Beyoncé is the biggest female performer in the music industry today, and if that’s not enough, she also holds the title of having one of the biggest Instagram followings in the world. Sitting at a respectable 97.1 million followers (as of March 2017), Beyoncé currently holds the title of the fourth most followed Instagram account.
Beyoncé also knows exactly how to use Instagram to her advantage. If one were to browse her posts, you will find that most contain a personal element, such as photos with her daughter Ivy Blue Carter, and her husband Jay-Z. It is these kinds of photos that get an overwhelming reaction from her followers. As a matter-of-fact, Beyoncé now holds the record for the most liked photo on Instagram, as the announcement that she was expecting twins generated over 10 million likes. Personal photos, such as this, allow fans to see a deeper aspect of her life, while also making her more relatable to the general public.
Okka Wikka are a group of remote Australian visual artists, who aim to reimagine designs and practices from their ancestral landscape. Okka Wikka have a small but dedicated following on their Instagram page, where they share their work and creations with members of the community.
It is this sense of community that helps Okka Wikka excel. Sharing the works of these individuals and their interactions with each other highlights the indigenous culture that remains a large part of their lives.
The account also provides the opportunity to teach people about the various art forms that are present within their community.
The Sydney Morning Herald
With close to 90,000 follows, the official account of The Sydney Morning Herald regularly posts photos and images related to the trending topics of the day.
Every Thursday, The Sydney Morning Herald (SMH) takes an interesting approach with the content that it shares to Instagram. In contribution to the throwback Thursday hashtag, the SMH will post a throwback image of Sydney, which highlights how much the location has changed as the years have passed by. It also shows how long The Sydney Morning Herald and Fairfax Media have been a part of our lives.
The Design Files
The Design Files is Australia’s most popular design blog. With a total of 237,000 followers, it’s clear that they have developed a large, dedicated following of users. The Design Files profile posts a variety of content, including posts related to interior design, art, food, and spotlight posts on creative individuals.
It is these spotlight posts that truly separate The Design Files from other Instagram accounts. The spotlights not only provide a focus on individuals that are deserving of such coverage, but they also provide the opportunity for Instagram users to follow the artist after seeing them features on The Design Files’ page.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.