Recent reports have suggested that Twitter is declining in its relevance for users due to disappointing user growth and a drop in timeline views.
Some commentators have suggested that the growth of corporate activity and advertising on Twitter has led to the timeline becoming little more than a stream of spam which is turning off Twitter users.
This has inevitably led to speculation that Twitter is no longer relevant for marketers to use to achieve their goals.
So, should marketers consider removing Twitter from their social media strategy? Marketers need to think twice before dismissing the social media platform altogether.
Twitter still has relevance for companies looking to connect with their target audience; however they need to be highly strategic in their approach and make sure they are providing valuable and relevant content to their target audience.
Here are some ideas to help Twitter achieve your marketing goals.
Produce engaging content
In order to cut through the noise on Twitter and reach your target audience, companies need to deliver engaging tweets which combine images, video, links and customised messaging. Ensure that your tweets are not overly promotional and encourage engagement.
It is important to hold a two-way dialogue with your Twitter followers, which can be started by tweeting questions or interesting ideas that encourage a response. Show that you’re listening to others by retweeting relevant tweets and replying to people.
Engage with your target audience
Businesses need to ensure that their tweets are directly related to their desired audience. By tweeting on a particular issue, you can position yourself as a thought leader in your field and build your credibility among your target audience.
Undertake research to determine what your target audience’s topics of interest are and create related content.
Tweet at the right time
Depending on the nature of your followers, certain times of the day and week will have higher Twitter traffic than others. Some statistics have demonstrated that Thursday and Friday are the most active days, with 10-11pm being the most active time of the day.
These statistics can be used as a guideline however it is important to understand the habits of your target audience before adjusting when you tweet.
It is important to decide as part of your strategy how often you will be tweeting. This will help ensure that your Twitter presence is consistent on a day to day basis. Three to six tweets a day is recommended however this will depend on the conversations that are taking place on any given day.
Creating a content calendar is a good way to ensure that you are tweeting consistently and that you have engaging content ready. If you or your employees don’t have access to Twitter all day, use scheduling tools such as TweetDeck.
It is also important to ensure that any negative comments or feedback is responded to in a professional and timely manner.
Devise a follower strategy
In order to attract your target audience to follow you, start by following them. Search for similar companies and publications within your industry on Twitter and follow their followers. When deciding who to follow think about your target audience’s interests, conversation topic areas and location.
Twitter allows people to opt-in and opt-out of receiving a person’s updates without requiring a mutual relationship. As such, every user has the capability to follow 2000 people in total. Once you exceed this number, there are limits to the number of additional users you can follow. This limit is different for every user and is based on the ratio of followers to following.
This makes it important to devise a follower strategy that directly targets your current and potential customers or clients.
Make sure you follow back any users that have followed you. In addition to being good Twitter etiquette, following your followers may cause them to engage with you publicly on their timelines, attracting more attention from their followers.
Hashtags are an excellent way for businesses to leverage the latest trends and cut through the noise on Twitter. Hashtags essentially categorise tweets by topic, allowing people to search on Twitter and quickly find tweets related to a given subject.
It is important to avoid overusing hashtags in your posts and ensure that you only use them when you have a relevant keyword.
Twitter is still an excellent way of connecting with people, building your profile and getting new clients. Ensure that you devise a Twitter strategy that will provide valuable and engaging content to your users consistently.
Sydney Social Media Agency, CP Communications provides specialist social media strategies as well as traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au or download our free Social Media eBook http://bitly.com/12GEPor
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.