Ever think about what your LinkedIn profile could do for you?
Think of your LinkedIn profile as your corporate business card. It can give you the platform to showcase your success and achievements while allowing you to connect with important people to help you grow personally and professionally.
Although, showcasing your accomplishments is great, there are two very important elements of LinkedIn that shouldn’t be ignored – that is, content and connections.
Think about it… associating your personal brand with the content of your posts that go on your timeline (which your connections see) makes you stand out and become synonymous with that content. This builds credibility and trust.
Content to share
There are two places that are best for content sharing on LinkedIn – the ‘share an update’ section on your LinkedIn home page and on LinkedIn Pulse.
Every time you ‘share an update’ on LinkedIn it goes into the news feed of your LinkedIn connections. Regular updates related to your field of expertise increases your visibility and position you as a leader.
LinkedIn Pulse is an online news aggregation feed within LinkedIn designed for members to share self-published content with audiences. Those audiences can be anyone on LinkedIn, so it’s such a great way to really amplify your content.
There is no need to freak about how much content you need to start producing. Remember, you can use your existing articles and blog posts to upload to LinkedIn Pulse.
You should actively build your connections – the more you have the better.
Logically speaking, having only a few connections suggests that other people aren’t willing to connect with you, or you’re not willing to connect with them, which may give the wrong impression.
You should aim to get 500+ connections as LinkedIn shows the exact number of connections when you have less than 500.
There are 1st, 2nd and 3rd degree connections, the more 1st degree connections you have, the more 2nd and 3rd degree connections you have, and the bigger your network. You can freely connect with only 1st and 2nd connections so the more you have the better.
Generally speaking, it’s a good idea to accept most people as long as they don’t look dodgy, i.e. they have no photo and no connections.
Don’t forget to connect with me on LinkedIn!
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.