With Twitter boasting more than 200 million users and tens of thousands of new tweets posted every second, sifting through this information can seem overwhelming at times, especially for business owners.
Twitter has become a platform of choice for audiences to connect, engage and share information. It is highly likely your customers are having open conversations about your brand, product or service that could aid in increasing your business productivity, brand awareness and profitability.
Regardless of what industry you are in, growing a business involves forming long-lasting relationships, providing good customer service and continuously sourcing new customers. Twitter provides an environment for you to do this. For instance, you are able to monitor people who have viewed your product or pricing pages, build a relationship with them and encourage them to become customers.
To access this rich information quickly and efficiently you need to be savvy onTwitter by using the Twitter search function. Learning a few key search techniques can cut through the clutter.
Honda’s recent Summer Clearance Event campaign is a good example of a search and respond Twitter strategy. Through carefully monitoring Twitter activity Honda was able to respond to its current and potential customers’ tweets with key campaign messages.
Search techniques and the advanced search Twitter function played a pivotal role in Honda identifying themes and connecting with customers. It is clear some businesses are starting to value the potential of a simple quality search and search savvy skills.
Fortunately, there are a number of ways we can instantly connect to people, updates, photos and videos through advanced search techniques.
Mashable has provided some great tips on how to make your Twitter-time more productive.
- Know your search function
The “Top” results function is a great resource to quickly discover what other users are finding interesting, insightful, and helpful at that very moment. For a more comprehensive search use the “All” results function.
- Remove retweets
To rid your results of retweets, simply insert –RT after your search term (i.e. flowers – RT). This is particularly useful if you are searching a popular term.
- Location-based searches
An easy way to further narrow your search is to include a location in your search, for instance “flowers near:Sydney”.
- Search for tweets with links
Have you finally made time to read that really interesting blog post, only to discover you can’t seem to find the tweet again? The easiest solution is to add filter:links to your search (flowers filter:links). This helps you to find tweets which contain links.
Perhaps you can only recall the week or month a tweet was posted? Twitter content is searchable up to and after particular dates. By typing into the search since:2011-11-26 will show tweets sent since 26 November, 2011, while until:2011-11-26 will display posts from the same date. Handy tip: Remember to use American date format!
- Save searches
Even if you enjoy the free flow of timelines, you should be in the habit of using saved searches. Bookmarking is a great way to organise your top 25 regular Twitter searches allowing for quick checking.
- Marketing tips
Want a quick sentiment snapshot? Discover the positive and negative opinions about your product or brand by simply including in your search the symbol : ) for positive tweets, : ( for negative tweets or similarly a ? for tweets that pose a question.
Now take your new Twitter search skills for a test drive!
To learn more about how to use Twitter read “Telling your story with Twitter”.
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