Launched in 2010, Pinterest has not only grown to be one of the hottest social media platforms but also as one of fastest growing websites in history reaching 13 million users in 10 months.
Part of Pinterest’s popularity is its simplicity. Audiences can ‘pin’ and ‘repin’ a favourite image or video then group them together by topic (i.e. events or charities we support) onto online ‘pinboards’.
Pinterest is a great way for small businesses to humanise their brand and tell stories through visuals, increasing brand awareness, website traffic and leads. Shareaholic reports Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.
Businesses should avoid being too self-serving on Pinterest. Solely promoting your business or services can reduce your audience’s interest and engagement (i.e. repins, likes and comments), and the ability to create brand awareness.
So, what can you do to engage your Pinterest audience? Social media examiner provides a few simple pointers to get you started.
Promote more than yourself
To keep content fresh and engaging take time to research your audience’s interests and passions.
Once you have discovered what your audience enjoys create content that will educate, interest or entertain while still being relevant to your brand. You may want to try pinning quotes, tips, inspiring quotes or humour.
It is important to consistently monitor Pinterest to better understand the types of content audiences are repining. If you are not getting engagement on a particular topic, then present it in another way or try something else.
Images that typically attract high engagement are original, unique and of high quality. The key to producing great visuals is creativity, particularly for businesses in service or software.
Thinking creativity can transform non-visual content like a media release into a striking visual by converting a key statistic or a boring trend report into a series of dynamic infographics.
Sharing unique and valuable content beyond your own pins and offerings will set you up as a thought leader.
Using a mix of pins between original and curated content can provide your audience with variety of different perspectives on a given subject.
Get fans involved
For greater exposure across multiple pages and increased interaction with audiences, allow others to pin images to your pinboards. Accepting an invitation to contribute to a pinboard results in the board automatically displaying on the person’s Pinterest page.
You may consider running a competition for the best image on the pinboard to further spread the word about your brand!
Try these simple pointers to successfully grow your brand on Pinterest.
How are you using Pinterest to connect with your target audiences?
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