LinkedIn has launched new showcase pages designed to act as a content hub to allow businesses to easily curate and publish content related to their industry or niche.
Showcase pages allows you to create separate pages for individual products, services, initiatives or business units. It also enables you to better customise the content to appeal to your target audience.
LinkedIn is currently allowing businesses to create up to 10 showcase pages. It is important to be strategic in deciding the best initiatives, products or services to select. These showcase pages could include:
- Practice areas
- Industry teams
- Consulting groups
- Business events
- Annual conferences
Here is some information on why showcase pages may be a beneficial tool for businesses to use.
Increase engagement with customers or clients
Showcase pages have provided a way for businesses to interact with a much more specific subgroup of their customer base, who may be less interested in other products or services. They allow companies to highlight a certain facet of their business and build a relationship with the specific target audience.
Where previous interaction was only possible by liking and commenting on specific posts scattered across company pages, showcase pages give businesses a new avenue to interact with followers, potential business partners and prospects. Showcase pages are a one-stop destination for brands and followers alike.
Businesses can further drive engagement through posting discussions and questions on their showcase pages.
Customise company content
Showcase pages give users of a specific product or service a place to visit for the latest information and updates, rather than following the entire company page. Users can have access to focused content on the sole product or service they are interested in.
LinkedIn, like most other social networking platforms, has an analytics tool so you can keep track of the number and type of users following your company.
This information is a great way to understand if your approach is working, and whether you are attracting the right followers from your targeted industries. Showcase pages use LinkedIn’s analytics tool, so businesses can better understand the type of users following specific Showcase pages.
The purpose of LinkedIn’s showcase pages is not just to help businesses connect with their target audience, but to provide value to users on the platform as well.
Remember to post interesting and targeted content to help engage your audience. LinkedIn’s showcase pages have the ability to help establish a long lasting relationship between customers and brands.
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