Using Facebook for your business can be a cost-effective way to communicate with your customers, showcase your products/services, share information, gain valuable customer feedback and spread the word about your business.
When using Facebook it’s important to understand your goal and what you hope to communicate to ensure you make the most of your time on social media.
Social Media Today has provided some great tips on how to run a successful Facebook page for your business.
Know your goal
First of all, it’s important to define your goal for using Facebook for your business. You should also think about who your target audience is and what key messages you want to communicate to them. This information will help you organise your social media activities and ensure you are using Facebook effectively for your business.
Create your cover image with style
Your Facebook cover image is the first thing that visitors will notice. Your cover image or message should state exactly who your business is and what you do. Visitors to your page will then be able to understand what your business is about straight away.
Sharing is caring
It is essential to post regularly updates, pictures and information on your profile to engage your followers. You should also comment and like other people’s Facebook profiles to create conversations and build a community of followers.
Social Media Today, recommends creating a content calendar which can help you to plan what to post, where to post and when.
Engage with your followers
It is important to frequently monitor your Facebook page and respond to any enquires or comments a customer might have. This will help to encourage engagement on your page and increase customer satisfaction.
Understand the rules
Make sure you read the terms and conditions for using Facebook to help you understand the rules for using the platform. If you break the Facebook rules your profile may be shut down and your information will be lost.
Use Facebook’s full exposure
Facebook contains several different tools to help you to establish and promote your business. These tools include highlighted posts, featured likes, events, promoted posts, milestones and more. Experiment by using some of these tools to determine whether they increase your engagement or brand exposure on the platform.
Promotion, Promotion, Promotion
Promote your page on other social media networks, such as Twitter and LinkedIn. It’s also a good idea to link your Facebook page back to your website to increase your website traffic. You can also promote your Facebook page on all your marketing material such as business cards, email signature, newsletter, flyers and at events.
Get a strategy
Facebook can be a great communication tool especially if used in conjunction with other online channels and social media platforms. It’s a good idea to create a social media strategy that incorporates all of your online channels to help you reach your customers in a variety of different ways.
By following these tips you can establish a great Facebook page for your business, which allows you to engage with your customers, build brand awareness and achieve your social media goals.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.