Your reputation is your greatest asset as a business professional. A positive reputation paves the way to a lot of exciting opportunities, whilst a negative one reduces your chances of achieving success.
Your reputation defines you. It is your level of credibility, and the trust and influence you have over other people. A good reputation allows for recognition by more people, an increase in sales and referrals, as well as career advancement.
A strong reputation takes time to build, and can be ruined in just minutes. The 24-hour news cycle and immediacy of social media can damage ones’ reputation fast.
It is not as scary as it sounds, there are tactics that can be used to strengthen your reputation such as the media, blogging, social media, and networking. Using these channels correctly will allow you to best show your thought leadership and expertise.
Building your reputation is a process, so try these tips and build yourself a reputation that will present you with new opportunities.
Building business relationships
Most successful entrepreneurs will tell you relationships are essential to business success and the strongest relationships are made when there is an emotional connection. This emotional connection can only be built with honesty, where two people are brave enough to share their stories of failure and success.
Don’t be afraid to be vulnerable. Being vulnerable in business doesn’t mean you need to bare your soul and your deepest, darkest secrets. But it does mean you no longer have to pretend that everything in your business is fantastic, that you can (and should) share with others your challenges, failures, struggles and on the flip side your successes, delight and excitement.
Sharing your stories and ideas
Successful thought leaders will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.
I genuinely believe the world would be a better place if more people shared their ideas, opinions and expertise. But this requires more people to step forward and share their stories with the purpose of helping others.
When you start telling your stories and sharing your expertise to help people you will be amazed with the emotional connection that you start building with them. Your stories can be personal stories, professional stories or stories that let people know who you are, what you do and what you stand for.
Creating your brand image
When people think of you, you want them to think of you in a certain way. This is your personal brand and you need to be very intentional about how it’s created otherwise others will create it for you. Do some thinking about who you are, what you stand for and the value you offer.
From this, develop key messages that can form the basis of how you describe yourself, the commentary you make to the media and what you post on social media. These messages allow you to deliver consistent communication and create a uniform perception of your brand in the marketplace.
If you want to build a lasting reputation, be relentless, be of service and above all, be authentic.
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.