Social media can be overwhelming, especially when trying to choose which social media platform is the right one for your business.
When starting out on social media, it is best to try one or two social media sites, and then once you’ve mastered them, move on to others.
But what sites should you start with?
It all depends on your goals and target audience. Think about what you want to achieve by engaging in social media. It could be to generate customer feedback, share information about your business, or to talk directly to your publics.
Here are a few of the top social media sites and how you can use them to further your brand.
Facebook is a great platform for customer engagement and feedback. By gaining more followers, your business can capitalise by sending a message directly out to the audience. Facebook can also be used to drive customers back to your website by sharing interesting blog posts, the latest offers or other engaging content. This can be increased by promoting your posts with Facebook advertising.
Twitter works better when used as an individual as opposed to a brand. It’s great for connecting with other influencers, getting the latest news and also to promote your own thought leadership and personal brand. Twitter is also a useful hub in researching and finding information about a topic and your target audiences. One of the biggest tips for Twitter is to stick to your niche, don’t try to be everything to everyone. The platform is full of communities ready for you to tap into.
If you want to showcase your presenting and speaking skills, this YouTube is for you. YouTube is great because it puts a face and personality to your business. Creating videos can be resource heavy but it is one of the most engaging ways to present your content and connect with your audience.
LinkedIn is a B2B must have. LinkedIn was created for building professional relationships and networking. By using a Personal profile, you can network and build influential contacts. By creating a company page, you can position your company in your relevant industry and connect with people who can help you build your brand.
Instagram is all about visuals. It is great for B2C businesses or those with a creative element. With Instagram you have to get arty, and by using hashtags you will be able to gain likes and followers quickly. Business owners who want to have a bit of fun, or have a visually aesthetic work place, this is perfect.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.