As social media platforms continue to grow in both number and size, engaging with consumers and giving great online customer service has become a vital aspect for businesses.
There are also numerous benefits that come with providing good customer service on social media. Firstly, it opens up a new door for your business to receive feedback, which you can use to improve your operations. It can also attract new customers by building your reputation through word-of-mouth marketing and can increase your existing customers trust by building stronger relationships.
Here are six tips to increase your engagement and build your business’ reputation.
You can’t just sit and wait for people to comment on your social media platform if you haven’t bothered to post any interesting content. Get active on social media and interact with other users by posting engaging content and sharing others’ content. The more you communicate with others, the more likely they are to communicate with you.
Respond to questions and complaints
The best way to maintain engagement with customers is by always responding to comments, questions and complaints on social media. If a customer comments on your profile and you ignore it, they may never comment again, or even unfollow you.
Make your content sharable
You can measure engagement by analysing how many times your content is shared by others. However, for this to happen you need to provide content that’s worth sharing in the first place. Pictures are great way to kick-start this because they are easy for users to consume and can draw attention easily.
Stick to what you know
Make sure the majority of your posts relate to your business and industry. Research conducted by Facebook found that speaking about subjects related to your brand is the best way to generate engagement. When people ‘like’ your page, they are obviously interested in your business and want to receive information about you and your niche. If you start posting content on other topics, your followers will lose interest and unfollow you.
Reaching out to your audience is a great way to start conversations. Try asking your audience some questions about their experience with the brand. Not only will it give them the opportunity to express their opinion, it’s also a great way for you to get some insight.
Engaging with your customers on social media allows you to develop a relationship that is beneficial for both parties. It provides you with the opportunity to gain valuable feedback from you audience and it shows them that you genuinely care about what they have to say.
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.