Tumblr is the hidden gem of social networking sites and rarely acknowledged as an important social media platform. It is a blogging and social networking site that can be used to post and share images, video, audio, short articles or pieces of writing. According to Forbes, this social networking site receives over 18 billion page views per month with over 120,000 new Tumblr blogs are created daily. Though it is not the ideal platform for all businesses, it offers an opportunity to share creative content and connect with audiences through a different medium.
There are many ways to utilise Tumblr, here are five examples for how the platform can be used for businesses.
Tell your stories
Tumblr is a visual site and is a great platform to tell your stories. Consider converting your key messages into visuals or short blog posts. This is a great way to reiterate key statements about your business and promote audience interaction with your brand.
A good example is Coca-Cola. It has extended the use of its website content to be visually communicated on Tumblr and has incorporated audience creations on its company page highlighting the interaction between the brand and its audience. Increasing the engagement not only promotes the business but also establishes a relationship between the brand and h the audience.
Blog with visuals
Visual content is a great way to increase engagement and audience reach on Tumblr. Visuals including videos, images and GIFs are well received online and can be used to enhance your business’ presence in a visually appealing manner.
According to Yahoo, Tumblr posts are reblogged around 14 times while a sponsored post is reblogged around 10,000 times, creating the potential for a return on investment. The Hunger Games franchise used Tumblr to create a blog that showcases additional movie-related content. The themed blog called, “Capitol Couture” highlights fashion from the fictional film is appealing to both fans of the film and fashion audiences and is a great example of how to highlight a product or service offered by a business.
Know your audience
If your target audience is under 35, Tumblr is a platform that can be used as part of your social media strategy as over 66 per cent of users are under 35. According to PR Daily, studies have shown that millennials are leaving Facebook for newer social media sites such as Tumblr, Instagram and Snapchat. Tumblr claims millennials (aged under 35) are spending an average of 14 minutes per visit on their site, more than the time spent on Facebook and Twitter.
Be aware of the type of content your business shares and how you talk to audiences to ensure it is appropriate for the audience demographic and platform.
Follow, like and reblog
It is important to provide a continuous stream of content on any platform you use but it is also just as important to listen and look at what your followers are posting. Try searching for posts on topics related to your business and consider following the people who provide the most relevant or prominent posts on these topics.
As Tumblr is a content sharing community, it is a good idea to engage with your audience regularly. Take a few minutes each day to like or reply to posts about your business, post your own blog content or reblog other people’s posts or both. This will help to keep your business top of mind.
Tumblr users discover other people’s posts by the tags associated with the content. By applying tags to a post such as “business”, “technology”, “mobile”, if anyone searches for these terms, your content will become discoverable even to those that aren’t following your Tumblr posts. Make a note of all the tags on posts you follow or are related to your business. If appropriate you can apply these tags to your posts to increase visibility and audience reach.
Tumblr is proving to be a quiet achiever with millennial audiences. Businesses are able to capture audience attention using written and visual content that is easily searchable and transferrable onto other social media sites. If applicable to your business, Tumblr can be used to communicate your key messages and tell your stories in a visually appealing format.
Have you considered using Tumblr for your business? Let us know what you think of the site in the comments below.
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