One of the most influential characteristics of Twitter is its ability to make content go viral. This is thanks to the retweet (or RT). If your content is interesting, funny, poignant or relevant to others they may retweet it, thereby passing on your post to their followers. It’s in this way that news can quickly spread throughout the Twitter-sphere.
When building influence, retweets can help you gain exposure to new audiences, build authority and a faster follower growth.
However being retweeted is not always easy. It can be difficult fit key messages into a 140-character limit and at the same time deliver content that interests followers. Many also fall into the trap of sending out monotonous, promotional tweets hoping for the best. Instead plan your approach so you can increase your RTs.
Here are some tips to help you get your content retweeted:
Have a call to action
It is important to include a clear call to action in each of your tweets. Asking your audience upfront to retweet you is a great way let them know how you want them to engage with your tweet. Remember to make your call to action obvious by placing it at the beginning rather than at the end.
Allow room for RTs
Allow your audience a little wiggle room when retweeting by leaving at least 20 characters of free space. Using all of your 140 characters means if your audience decides to add a comment they are likely not to bother retweeting you. Or worse, they may edit your tweet. This poses the danger of your key message or link being lost.
Don’t forget your username is included in your word count! So you may want to consider shortening your Twitter username.
Stop hashtag abuse. Less is more!
Resist the temptation to overuse hashtags in your tweets. Hashtags can expand your tweet’s exposure to a larger audience, but including more than two hashtags per tweet can overpower your message and distract your audience from seeing your call to action.
Choose the right time for your tweets
Increase the reach of your tweet simply by being aware of what times and days are ideal for your followers to see, retweet or respond to your tweets. The one-time-fits-all method usually leads to your tweet being lost in news feed clutter with little to no interaction.
Share great content that others want to share
Give your followers original content they want to talk about. Tap into their interests and lifestyles and present these tweets in a variety of ways to generate engagement. This could mean getting creative, being conversational or letting bit of your personality shine through!
Send out your best retweetable content today using these five tips!
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.