A good way to stay active on social media is to repurpose content. Repurposing content involves changing the format of existing content to be used on another medium/platform. By doing this, you can get more out of your content and reach wider audiences.
Repurposing allows you to create less content and spend more time promoting it. This can add value to your past content and provide opportunities to promote content across multiple social media platforms, potentially engage new audiences.
When looking to repurpose content it is a good idea to use content that has received high SEO traffic as this has already proved popular among your audience. Evergreen content is best to use when repurposing content. This is content that can be used continuously as it not time specific.
Here are some tips to keep in mind when repurposing content:
- Use audio content as a blog post. You can get a lot out of audio by having it transcribed and used in a written format. Doing this can provide longevity to your (audio) content and potentially engage a wider audience. Using video content can create an interesting and engaging blog post as it uses both words and pictures.If you don’t have time to transcribe audio content, by hand, there are many online services available such as waywithwords.
- Turn content into an infographic. Infographics are attention grabbing and engaging on social media. They are a visual representation of information, data or knowledge intended to present content quickly and easily. You create infographics using free online tools such as Easel.ly , Piktochart, and Infogr.am.Try repurposing blog content, quotes or data from a presentation to quickly and easily present your point to your audience. The infographic below details statistical information about the myths of marketing and PR.
- Create a presentation and put it on Slideshare. PowerPoint presentations can be repurposed for online presentation platform, Slideshare. It is a great way to promote content and generate SEO traffic.Sites such as Canva are a great tool to assist you with creating a professional presentation that can be created to suit the platform you want to use. The image below is from a Slideshare that was originally created as a PowerPoint presentation. Additional text has been added to provide context to the presentation.
- Turn your quotes into visuals. An effective way to get your content noticed on social media is to use visuals. The best way to create a visual quote is to use key messages, meaningful quotes and pair with an image that relates to the content.Websites such as Canva can provide you with the tools required to choose and edit visuals and create text for your image. When created in Canva, these visuals can be adapted to suit a range of social media sites such as Facebook, Twitter, Pinterest, and Google+.Here’s a great example:
Repurposing content is a great way to get more out of your content and stay engaged with your audience. It can provide opportunities to connect with a wider audience through multiple platforms without being time intensive.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.