In an age where ‘click bait’ and ‘fake news’ prevails on social media, it can be hard to distinguish between fact and fiction. While fake news has long been in circulation, the rapid evolution of how we consume information has propelled its prevalence.
With illegitimate new stories going viral through grabby headlines and misleading content, it’s important to know how to identify and distinguish between reputable and deceptive information in the media.
Here are 4 ways to help you spot fake news.
Who wrote the story?
When you’re reading the paper or watching the news, it’s probably not your first, second or even third thought to investigate the journalist or person behind the story.
If you don’t recognise the author, try searching for their name on google. To determine whether the person is a reputable source of information, ask the following questions.
- Are they accredited in the industry the story is on?
- Do they have any previously published articles?
- If they do have previous articles, have they been published on a reputable website?
Is the website reputable?
Websites can be a quick way of identifying whether a news story is reputable. If it is not a well-known website, check if the website has a date of publishing or date of last updated. Undated websites are less credible as there is no way of knowing when the information was written.
Does the story have a credible source of information?
It is easy to make bold statements, however having the evidence to back it up with trusted research is essential. If the news story doesn’t reference information from credible sources, you may be reading fake news.
Do your own research
If you’re still feeling unsure on whether a story is legitimate or not, try doing your own research. ABC News, The Australian, AFR and SBS are a great source of reputable and credible information. These publications strive to maintain their integrity and are a great place to fact check stories circulating the media.
It can be a challenged to spot fake news with the mass of deceptive Facebook posts, cleverly headlined click bait and misleading content bombarding us daily. However, with these tips you’ll be one step ahead of the game.
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Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.