Social media is a great communication tool to help entrepreneurs or businesses connect with customers all over the world.
However, misusing social media could lead to the loss of followers or customers, gaining a bad reputation, losing sales, getting your account banned or even legal action.
Here are three things you should never do on social media.
Nowadays, buying followers to make you look more popular online has become conveniently easy. However, social media is not a popularity contest – the quality of your followers is more important than the quantity.
The best way to gain new followers is organically. This is done by sharing interesting content, having online conversations, have content that adds value to your followers and following influencers who are in your related field.
Capitalise on easy opportunities
Genuinely raising money or awareness for charity or natural disasters is a great initiative for you and your business. However, it can negatively impact your business if this initiative only benefits you and not the cause.
If you use a charity for selfish reasons on social media, your business will gain a bad reputation and your customers will no longer trust you. It may even tarnish the charities reputation causing them to lose valuable donations.
Concerned about getting a bad review? Some businesses have resorted to posting fake reviews on online review sites under an alias.
Posting fake reviews is ethically wrong and creates false assumptions about a brand. If your business is caught out, it will damage your reputation and could lead to decreased sales.
You can combat negative reviews by responding to the negative comments and see if you can reverse the situation. You can also write a response that is polite and helps to resolve the issue.
Don’t get caught out conducting one of these dodgy social media practices. Instead use social media to communicate and build mutually beneficial relationships with your customers, as it is much more beneficial to you and your business.
Get more social media tips in this FREE ebook:
Sydney Social Media and Public Relations Agency, CP Communications blends cutting edge offline and online PR and social media to help you gain a competitive advantage. Contact us today. For more great tips visit our website www.cpcommunications.com.au.