LinkedIn is more than just a site to list your resume and career details or to connect with those you met at your last networking function. It is also a great tool for reading helpful and sometimes inspiring content from business influencers.
You may be wondering: how did all those articles get on LinkedIn? In 2015 LinkedIn launched a publishing platform called LinkedIn Pulse as a way to keep more eyeballs within the LinkedIn community. At first it was only top ‘influencers’ or users that had the opportunity to add long form content, but now each of LinkedIn’s 320 million users can too.
See the button that says ‘Write an article’, click that and see where it goes. You can add all your blog posts, newsletter articles, pretty much any content you want.
There are a number of Influencers actively publishing through LinkedIn Pulse, and here are three that we think you should start following.
Susan Cain is a New York Times bestselling author having written Quiet: The Power of Introverts in a World That Can’t Stop Talking. In her articles, Susan talks about the differences in being an introvert or extrovert, and how having an introverted personality can help you in the workplace.
Susan Cain is an excellent Influencer to follow for anyone who considers themselves to be an introvert. Susan has set out to help a large group of people overcome their fears of putting themselves out there, and embracing their personality for what it truly is. She sends the message that the quieter types of people can still develop effective relationships in the workplace and throughout their career, which can ultimately lead to success.
As the CEO and co-founder of Ellevest (a digital investment platform for women) and Ellevate Network (a global professional women’s network, which helps women advance at work) Sallie Krawcheck is more than familiar with the disparities that woman experience. Because of this, many of Sallie’s Pulse articles are dedicated to helping women overcome issues, such as sexism and wage gaps.
Sallie Krawcheck is worth following because she isn’t afraid of highlighting issues that are prevalent in many workplaces, some of which she has experienced in her own life. Additionally, the stories related to her own career are also insightful, as they detail the experiences that she was met with, such as the advice that she received, and trying to manage to work-life balance.
Matt Barrie is the chief executive of Freelancer.com, which is the world’s largest freelancing marketplace that connects over 19 million professionals from around the globe. He’s also an award winning technology entrepreneur. Because of this, he has become a trusted voice when it comes to discussing technology advancements and other related topics. For anyone interested in reading pieces related to the Australian technology industry, Matt Barrie is a good option.
There are many thought leaders that share their stories, opinions, and thoughts on LinkedIn Pulse each and every day. Each of these individuals have their own approach that works for them, however this doesn’t mean that up and coming thought leaders can’t take inspiration from them. These Influencers on LinkedIn are good examples to consider when looking to start posting articles to LinkedIn.
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